Block I logo
University of Illinois Urbana-Champaign
Strategic Communications and Marketing
Brand Guidelines
Search
Menu
Search
Brand Strategy
Brand Essentials
Brand Platform
Messaging
Name and Boilerplate
Personality, Voice and Tone
Key Audiences and Messaging
Pronunciation Guide
Editorial and Style Guide
Visual Identity
Logo
Wordmarks
Color
Typography
Graphic Elements and Iconography
Photography
Videography
Applying the Brand
Alumni Clubs
Club Sports
Registered Student Organizations (RSOs)
Social Media
Name Tags
Email Signatures
Email Design Standards
Trademarks and Licensing
Stationery
Building Signage
Vexilla Banners
Apparel and Merchandise
Web
Web Design and Navigation
Illinois Web Theme
Web Accessibility
Web Domains
Resources
Brand Experts Program
Brand Internship Program
Brand Checklist
Campus Policies
Vendors and Purchasing
FAQs
Support
Downloads
Visual Identity