• How to Capture and Edit Excellent Audio in Your Illinois Videos

    Importance Taking extra care to make your audio excellent will help immerse your audience in your video, impacting how clearly your message comes across.  Target Audience  How-To   Audio Capture  Recording  Dialogue Editing  Music  Audio Mixing/Mastering  Tips and Tricks Contact  Video Services, Strategic Communications and Marketing, videoservices@illinois.edu
  • Cinematography Tips for your Illinois Videos

    Importance  Videos with polished visuals convey your message in a professional way while helping to maintain your audience’s attention.  Target Audience  Instructions Find Locations and Practical Light  Use Lighting Equipment  Discover Rule of Thirds, Symmetry and Other Compositional Tips  Additional Resources  The diagram below showcases a simple lighting setup. Contact  Video Services, Strategic Communications and […]
  • How to Create Dynamic Portraits

    Importance The portraits we take of our university community are a representation of the Illinois brand. This written training aims to offer strategies to create dynamic portraits with simple tools. Target Audience Brand Guidance Key Strategies Strive for Ideal Light Aim for a light source that illuminates their eyes. If there isn’t soft, flattering light […]
  • How to Search the Image Database

    Importance  Using the Illinois Image Database can help amplify the Illinois brand. The Illinois Image Database is a curated collection of strong, dynamic photographs taken by the photographers in Strategic Communications and Marketing. These images represent the Illinois experience and provide accessible imagery for campus communicators to tell the Illinois story in an authentic way.  […]