Importance Project management is the discipline of planning, organizing and overseeing the execution of a project from initiation to completion. Project management aims to achieve the project objectives while efficiently utilizing resources and meeting stakeholder expectations. The principles of project management apply to any discipline, including marketing and communications. Project management principles can help marketers […]

Importance Marketing analytics is the tracking and analysis of data derived from marketing efforts, aimed at achieving quantitative goals. Through this process, units gain insights to enhance marketing channels, boost the ROI of marketing initiatives and shape future strategies. Utilizing technology and analytical methods on marketing data, units understand audience behaviors, resource allocation and make […]