Illinois Identity

Web Design Standards

A dry erase board with sketches of website interface elements

We're working on creating a standard set of tools and training that will help everyone be online and on brand. Whether you are an experienced developer or a non-technical person with no experience making websites, we're looking to make web standards easy.

It all starts with sharing a common library. Sharing common elements like buttons, menus, and accordions, allows us to spend less time and energy reinventing and more time creating content that engages audiences. When we reach from the same toolkit, we present ourselves as a unified institution. The tools will help us follow suit, but it's what's inside that matters most and where we truly differentiate!

Discussion Sessions

Early discussions took place with campus designers, developers, and content marketers. View the slide deck and listen to the discussion sessions.

Presentation Slides (PDF)

Listen to audio discussion:



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We only send when we have something to share. We use these to keep us connected to campus community. Join in to keep on top of the latest developments.

Brand Guide Mailing List

Brand Guide subscribers receive general brand project updates, invites to future sessions and focus groups. This includes info about web standards.

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Early Testing Group Mailing List

This group is for anyone who knows html (or can work with html in an editor like Dreamweaver) who has server space who wants to see what our earliest code is creating.

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Questions? Search the

Brand Guidelines FAQ Blog

The FAQ is where you'll find the most up-to-date answers to your questions about implementing the Illinois brand.

Visit the FAQ