Topic: SEO
Explore our written trainings on Search Engine Optimization.
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Introduction to SEO
SEO, or “Search Engine Optimization,” makes your website stand out on a search engine results…
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Pages vs. Subdomains
Choosing between pages and subdomains directly impacts how audiences experience our Illinois brand online. Strategic…
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Part 1: Introduction, SEO Strategy, and Unit-Level Goals
The Illinois brand platform is designed to help every campus unit share a cohesive narrative…
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Part 2: Deep Dive: SEO Elements and Best Practices
Importance This section provides detailed guidance on key SEO components — titles, meta descriptions, headings,…
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Part 3: Structured Data – Prewritten Examples You Can Use
This section provides prewritten structured data for frequently used pages such as your homepage, About,…
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Part 4: AEO in Depth
Importance SEO ensures your content ranks well; AEO ensures it is the answer (especially in…
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Part 5: Monthly SEO and AI Reporting – Turning Data Into Action
Set up a monthly SEO report in Excel to aggregate your data and provide month-over-month…
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SEO Implementation: How to Execute SEO Strategies
If you know about the basics of SEO and are ready to implement it, this…
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Using On-Brand Language for SEO: Keywords, Meta Descriptions, Headers, Alt Text, and Schema
As search platforms evolve — especially with the rise of artificial intelligence-powered answer engines like…
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Using Site Kit for WordPress
Importance Marketing and communications professionals are using analytics to track how their websites are performing.…