The Social Media Balancing Act: Authentic, Aligned and Audience-Focused

Workshop description:

Social media managers on campus play a vital role in shaping the university’s online presence, acting as the bridge between the institution’s mission and its diverse audiences. This workshop dives into the unique responsibility of balancing brand compliance, audience needs, and authentic communication. Together, we’ll explore strategies to maintain alignment with institutional values while navigating complex situations, from crisis communication to fostering genuine connections. Expect real-world examples, group discussions, and actionable takeaways to empower you to manage your platforms with confidence, clarity, and care.

Presenter bio:

Lea Peck is the strategic mind behind the @uofillinois social media handles. Whether deciphering algorithms or crafting clever captions, Lea transforms #ILLINOIS stories into captivating narratives that resonate with both the curious and the committed. Outside of work, she enjoys reading (and napping) with her two kittens and puppy, exploring new cities in search of the best gluten free pastry and embracing new hobbies on a whim.

Date: 02/25/2025

Time: 2:00 p.m. - 3:00 p.m.

Location: Online

Speaker: Lea Peck

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