All workshops are recorded and hosted in our Canvas space for the Brand Experts Program. Once you have registered on Canvas (https://go.illinois.edu/BrandExpertsCanvas), you may review the following videos –
- Communication Essentials for Working with Designers
- Planning with the Brand: Using Project Management for Effective Brand Implementation
- Navigating the Brand through Websites: A Web Guidelines Overview for MarCom Professionals
- Writing with the Brand: How to Support the Brand with News Writing
- Using Hosted Brand Assets: 5 Web Updates You Can Make in 45 Minutes
- Exploring Brand Visual Elements: A Workshop for Marketing and Communications Professionals
- Unlocking Your Brand Potential: Crafting a Winning Marketing Strategy
- Branding with Email+: A Deep Dive on Creating Branded Emails
- Crafting Compelling On-Brand Designs: A Workshop for Designers
- Amplifying the Brand Online: Implementing the Brand on Social Channels
- Capturing the Brand Essence: Intro to Photo and Video for Marketing and Communications Professionals
- Empowering the Brand Messaging: Email Marketing Best Practices
- Leveraging Brand through Paid Reach: Introduction to Digital Ads and Paid Strategies
- Understanding Brand Basics: Logos and Wordmarks
- Polishing Your Brand Story: Best Practices for Post-Production Finishes of an Illinois Video
- Telling Visual Brand Stories: How to Create Powerful Illinois Photographs
- Harnessing Brand Consistency: Editorial Guidelines
- Amplifying the Brand Online: Creating a Social Media Strategic Plan
- How and Why to Move Away from Using UIUC
- How to Capture Excellent Illinois Event Photos
- Creating Inclusive Content: A Workshop on Your Role in Digital Accessibility
- Media Relations: Building and Maintaining the Illinois Brand Image
- Adobe Express: Enhancing Brand Consistency
- Protecting the Illinois Brand – A Crisis Comms Workshop
- How to Record and Mix Excellent Audio for your Illinois Videos
- Creating Custom On-Brand Content
- Crafting Effective Marketing and Ad Campaigns with Brand Consistency
- Merchandise and Licensing: When and How to Use It for Brand Alignment
- Strengthening Your Unit with the Illinois Brand
- Merchandise and Licensing: When and How to Use It for Brand Alignment
- Workshop for Vendors: Ensuring On-Brand Web and Merchandise Designs
- Designing Unique On-Brand Merchandise
- Branding Your Events For Maximum Impact
- Developing a Unit Style Guide and Brand Guidelines
*Recordings of the workshops will be posted within 1-2 weeks after the workshop has occurred.