Past Events and Workshops

All workshops are recorded and hosted in our Canvas space for the Brand Experts Program. Once you have registered on Canvas (https://go.illinois.edu/BrandExpertsCanvas), you may review the following videos –

1. Communication Essentials for Working with Designers
2. Planning with the Brand: Using Project Management for Effective Brand Implementation
3. Navigating the Brand through Websites: A Web Guidelines Overview for MarCom Professionals
4. Writing with the Brand: How to Support the Brand with News Writing
5. Using Hosted Brand Assets: 5 Web Updates You Can Make in 45 Minutes
6. Exploring Brand Visual Elements: A Workshop for Marketing and Communications Professionals
7. Unlocking Your Brand Potential: Crafting a Winning Marketing Strategy
8. Branding with Email+: A Deep Dive on Creating Branded Emails
9. Crafting Compelling On-Brand Designs: A Workshop for Designers
10. Amplifying the Brand Online: Implementing the Brand on Social Channels
11. Capturing the Brand Essence: Intro to Photo and Video for Marketing and Communications Professionals
12. Empowering the Brand Messaging: Email Marketing Best Practices
13. Leveraging Brand through Paid Reach: Introduction to Digital Ads and Paid Strategies
14. Understanding Brand Basics: Logos and Wordmarks
15. Polishing Your Brand Story: Best Practices for Post-Production Finishes of an Illinois Video
16. Telling Visual Brand Stories: How to Create Powerful Illinois Photographs
17. Harnessing Brand Consistency: Editorial Guidelines
18. Amplifying the Brand Online: Creating a Social Media Strategic Plan
19. How and Why to Move Away from Using UIUC
20. How to Capture Excellent Illinois Event Photos
21. Creating Inclusive Content: A Workshop on Your Role in Digital Accessibility
22. Media Relations: Building and Maintaining the Illinois Brand Image
23. Adobe Express: Enhancing Brand Consistency
24. Protecting the Illinois Brand – A Crisis Comms Workshop
25. How to Record and Mix Excellent Audio for your Illinois Videos
26. Creating Custom On-Brand Content
27. Crafting Effective Marketing and Ad Campaigns with Brand Consistency
28. Merchandise and Licensing: When and How to Use It for Brand Alignment
29. Strengthening Your Unit with the Illinois Brand
30. Merchandise and Licensing: When and How to Use It for Brand Alignment
31. Workshop for Vendors: Ensuring On-Brand Web and Merchandise Designs
32. Designing Unique On-Brand Merchandise
33. Branding Your Events For Maximum Impact
34. Developing a Unit Style Guide and Brand Guidelines
35. Illinois in a Box
36. Photography Workshop
37. Web Components V3
38. The Social Media Balancing Act: Authentic, Aligned and Audience-Focused
39. Creating Social Media Videos with Your Phone
40. WordPress Updates
41. Email Marketing Workshop Part 2: Advanced Brand Strategies
42. Technology Services’ Consultation Service
43. Admissions x Social: Engaging Gen Z with Purpose and Personality
44. Running your website with the Illinois Drupal framework

*Recordings of the workshops will be posted within 1-2 weeks after the workshop has occurred.