Admissions x Social: Engaging Gen Z with Purpose and Personality

Workshop description:

Join the university social media team and the Office of Admissions for a collaborative discussion on connecting with Gen Z. Together, we’ll explore the latest trends, humor, and creative strategies for making meaningful impressions on prospective students. This session will highlight actionable ways to blend authenticity with institutional goals to capture the attention of our next generation of students. Don’t miss this opportunity to enhance your outreach efforts and learn how to speak Gen Z’s language effectively.

Presenter bio:

Lea Peck – Director of Social Media and Digital Strategy, StratCom is the strategic mind behind the @uofillinois social media handles. Whether deciphering algorithms or crafting clever captions, Lea transforms #ILLINOIS stories into captivating narratives that resonate with both the curious and the committed. Outside of work, she enjoys reading (and napping) with her two kittens and puppy, exploring new cities in search of the best gluten free pastry and embracing new hobbies on a whim.

Maddie Rice is a videographer and multimedia professional dedicated to connecting and supporting the prospective student audience through her vibrant approach to content creation. Maddie has a bachelors degree in Media and Cinema Studies from the University of Illinois Urbana-Champaign. When not producing videos, Maddie enjoys listening to podcasts and supporting local musicians.

Andy Savage works with the social media team creating short-form video content for the university-level social media accounts. He enjoys capturing campus events and meeting new people. Outside of work, Andy enjoys traveling and exploring the outdoors with his wife Megan and their two dogs Zion and Roo.

Taylor Dent is the social and digital strategist, assisting with the organic and paid digital campaigns for the university-level social media accounts. She enjoys telling colorful stories using multimedia. Outside of managing her small photography company, Taylor is an avid reader and loves snuggling her baby boy.

Date: 04/29/2025

Time: 2:00 p.m. - 3:00 p.m.

Location: Online

Speaker: Lea Peck, Maddie Rice, Andy Savage and Taylor Dent

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