Brand Experts Program

Enroll in the Brand Experts Program

• The Brand Experts Program is an online professional development opportunity for campus MarCom professionals to learn how to leverage the Illinois brand through messaging, visual and marketing strategies. The workshops in the program are engaging, easy to digest and accompanied by informative visuals to guide you through the brand.
• Upon completing the program, you will gain Accredible digital credentials certifying that you’re an Illinois brand expert.

Become a Brand Ambassador

• Before you fully adopt the Illinois brand into your work, it’s vital to gain a foundational sense of the brand pillars and the promise the brand platform will deliver. We call this process becoming a brand ambassador.
• The 90-minute brand ambassador workshops are interactive and laid back – and a perfect way to meet your MarCom peers from units across the university. The goal of these workshops is to help you think differently, show you how to live out the brand pillars in your work and equip you to share the power of a unified brand with your colleagues.
• This workshop is a requirement for the Brand Experts Program.

Upcoming Workshops and Accessibility Accommodations

• See the full slate of brand events and workshops below or filter by type. New workshops will be added upon being announced.
• All workshops will be recorded and uploaded to the Brand Experts Program in Canvas for both new and current program participants to access at any time. 
• If you will need disability-related accommodations in order to participate, please email stratcomanalytics@illinois.edu. Early requests are strongly encouraged to allow sufficient time to meet your access needs.