Branding Campaign

Illinois Homecoming 2019

Homecoming 2019 logo

The annual Homecoming celebration is one of the most enduring traditions at Illinois. At its inception in 1910, Illinois Homecoming was the first week-long homecoming event and ever since we have always been true to to orange and blue.

This year we want to invite our community, students, alumni and anyone in our Illini family to celebrate homecoming by participating in homecoming events, reconnecting with the university, and creating memories they will remember for a lifetime. Visit the Homecoming 2019 webpage for a full schedule of events and for information on how to purchase official Illinois Homecoming t-shirts and buttons.

2019 Graphics

Campus communicators are encouraged to use the Illinois Homecoming logo on all Homecoming materials. Several versions are available for download below. If you need assistance, please contact brandguide.illinois.edu.

Minimum Size

In order to ensure minimum size requirements for the Illinois logo as outlined in the Illinois Identity Standards, the minimum size for the Homecoming logo is 430px for screens and 6" minimum for print.

For instances when the Homecoming logo needs to be smaller, please use the one-color, borderless logo variation at a minimum size of 215px for screens and 3" for print.

Image showcasing the primary and secondary Homecoming logos with related minimum size requirements
Color Variations

The full-color logo, the reversed orange logo, the reversed blue logo, and the reversed orange and blue logo are the primary marks of the Homecoming branding campaign and should be used as often as possible.

The one-color variations are meant to be used sparingly in cases where size and/or background-color inhibit the use of the primary logo.

Download the logo for

Print

Web

Image Showcasing the Homecoming logo in full color, reversed on an orange background, reversed on a blue background, and reversed on an image

Digital Signs

Add the homecoming graphic to your building's digital display.

Homecoming Dates

This graphic should be displayed in the weeks leading up to homecoming to increase awareness.

Download

Digital Sign graphic
Email Campaign

You can go to webtools to find premade template options or download the resources to create your own custom version. The Download Includes:

  • Premade Image Headers
  • A .psd template to create your own image header
  • Suggested messaging for each template
screenshot of email template
Celebrate Template

Announce homecoming and invite your audience to return to campus to celebrate their Illini pride.

Download

screenshot of email template
Participate Template

Highlight homecoming events and encourage your audience to participate.

Download

screenshot of email template
Reconnect Template

Position homecoming as a time to reconnect with the campus, community, and old friends.

Download

screenshot of email template
Remember Template

After the event, ask your audience to submit what they will remember most about homecoming.

Download

Customize Your Header Image

Social media

Promote homecoming through your unit's social channels.

Facebook Cover

Download

Facebook Cover image
Twitter Cover

Download

Twitter Cover image
Social Media Posts

These are some social media post ideas that you can use to help your unit communicate about homecoming. The Download Includes:

  • Premade post images
  • A .psd template to create your own post image
social media graphic
Celebrate Illinois Homecoming 2019

Orange, blue, and you. It's one of the best weeks of the year.
Link: homecoming.illinois.edu

Download

social media graphic
Join us at #ILLINOIShomecoming

It's a week that brings out the Illini spirit in all of us.
Link: homecoming.illinois.edu

Download

social media graphic
Champaign-Urbana puts the home in homecoming

Let's paint the town orange & blue for Homecoming 2019.
Link: homecoming.illinois.edu

Download

social media graphic
Let's paint the town orange & blue for Homecoming 2019

It's one of the best weeks of the year. Time to celebrate.
Link: homecoming.illinois.edu

Download

social media graphic
Celebrate Illinois Homecoming 2019

We're always true to the orange and blue. Join us for #Illinoishomecoming!

Download

Campus Communications

For Homecoming communications including News Bureau releases, email messages, blog posts, suggested images, social media posts and more visit Air Table. Contact Allison Vance for more information.

For additional social media campaign information and content, contact August Schiess.