You’ve probably heard the saying that the journey is more important than the destination. In the case of the on-brand WordPress theme that was recently created, I would say that the journey has been at least as important as the destination, because they’re both pretty exciting. I’ll start by defining the destination: Creating on-brand, easy-to-use […]

One of my favorite things about our brand design is its focus. It concentrates on the fundamental aspects of the brand – things like color, typography, iconography – and trusts its users to build upon that foundation. As a result, we get consistency where it’s important, while leaving plenty of room for people and organizations […]