• Making your jobs easier with brand templates

    The Office of Strategic Marketing & Branding exists, in part, to help campus marketers’ and communicators’ jobs to be a bit easier. We understand that you have a lot to do, no matter how large or small your team may be.  One of the ways that we will be looking to help in the coming […]
  • Powerful Together: Promoting the March 7 IlliniFest

    Weeks and months in the making, our first-ever virtual IlliniFest is almost here. On March 7, at 7:00 pm, alumni and others will tune into YouTube from locations near and far to reconnect with the university that helped shape who they are as humans. It’s a powerful connection that pays forward for generations, in a […]
  • Planning an IlliniFest that highlights both diversity & unity

    Since joining the Office of Strategic Marketing & Branding and starting my listening tour over the past month, I’ve heard a lot about both diversity and unity at the University of Illinois. Our campus draws strength from bringing together people from all backgrounds and providing them opportunities to thrive. Our individuality actually binds us together. […]
  • A branded house, not a house of brands

    Like thousands of people this spring who were staying home and staying safe, I watched all 10 episodes of the Michael Jordan documentary “Last Dance.” One of the things that stood out to me was how Jordan’s team often lost when he was playing like an independent star. It didn’t matter how great he was. […]