• Changes to Campus Typography Standards

    A few months ago, SMB surveyed campus designers to learn if our current typography standards were meeting their needs and to understand how the various brand fonts were being used. For the most part, the feedback we got was very positive. However, we did uncover a couple of typefaces that were underperforming and should be […]
  • Hail to the Orange.

    If you’ve been on campus for any length of time, you’ll know that we’ve run the gamut when it comes to the color orange. Today, we’re excited to announce we’ve landed on one single orange for the University to unite around.  Previously, there were two orange colors in use on campus – Athletics used PMS […]
  • Calling all U of I designers!

    When I joined the SMB team in April as a Strategic Design Specialist, I was not only new to the team, I was new to the U of I. As I’ve been able to meet some other designers, I discovered that there really isn’t a design community on campus that meets regularly to share ideas […]