In my first weeks as a designer on the SMB team, I’ve spent a lot of time digging into the design section of our brand guidelines site. I’ve also enjoyed looking for examples of how campus units are using design aspects of the brand. Here are a few recent Twitter graphics that have done a […]

The more we know about survey respondents, the easier it is to organize them into key segments that help generate more insightful and actionable results. And the good news is there’s a way to find out more about respondents without having to ask them more survey questions: it’s called appended data. Most survey tools (whether […]

When I joined the SMB team in April as a Strategic Design Specialist, I was not only new to the team, I was new to the U of I. As I’ve been able to meet some other designers, I discovered that there really isn’t a design community on campus that meets regularly to share ideas […]

If a marketing message doesn’t engage readers, is it really a message? Yes, this is a play on the “If a tree falls in the forest” quip. My adaptation might be a stretch, but the question still gets to the heart of what’s vital in creating effective website content: Writing to engage our audiences is […]