Over 500,000 strong, our alumni are a critical part of the Illini family and serve as brand ambassadors all over the world.
Illini clubs are a great way to stay connected to the University of Illinois and your fellow alumni. Because of their reach and visibility, it is critical that alumni clubs follow University brand standards.
Consistent Branding of Alumni Club Names
By consistently and professionally using our Block I logo, the name of the University of Illinois Alumni Association, and other brand elements, alumni can help strengthen bonds and protect the U of I brand.
It is also important to recognize that the University of Illinois brand includes names, wordmarks, logos, and images that are valuable, legally protected assets. The standards set by the Office of Strategic Marketing and Branding, in concert with the Alumni Association, establish how to use these items.
Brand toolkits have been developed to help Illini Clubs show off their school spirit.
Please contact the Director of Alumni Clubs to gain access to ready-to-use logos, social media content, business cards, and more!
Alumni Club Names
The preferred naming structure for alumni clubs begins with the location of the club followed by the words “Illini Club.” For example:
- “Tucson Illini Club”
- “Seattle Illini Club.”
For alumni groups centered on shared interests, such as the “Jewish Alumni Network” or the “Illinois Bands Alumni,” including the use of “Illini,” “Illinois,” or “University of Illinois,” is appropriate and can be evaluated on a case-by-case basis.
Alumni Club Logo Use
The University of Illinois Alumni Association logo includes the Block I to maintain a strong connection to the main campus in Urbana-Champaign.
Therefore, all alumni club logos must include the Block I with the approved logo type or the Block I mark must be included with other approved event and social branding. Club logos that meet this standard are included in your club’s brand toolkit.
Alumni Club Social Media Guidelines
We have created social media icons for each alumni chapter. Because of unique sizing constraints, we have slightly altered the proportions of the University logo.
- Don’t use social media icons in any other application of the University’s visual identity.
Social Media Downloads
The University of Illinois Alumni Association offers premade graphics for use on your social media channels.