The Power of a Unified Brand
A Word from Chancellor Charles L. Isbell, Jr.
I want to express my appreciation for the tremendous effort so many of you have invested in implementing our unified brand platform across campus.
Our brand is a reflection of who we are, what we stand for and the impact we strive to make in the world. It shapes student and faculty recruitment. It strengthens our visibility among peers and expands our global footprint. Perhaps most importantly, it helps our students, staff, faculty and partners connect with the university that exists to serve them.
Our brand pillars — innovation, discovery, community and momentum — aren’t just words we use to make ourselves sound good. They reflect our core values and vision for the future. Every decision we make and every interaction we have with our community is an opportunity to demonstrate what makes Illinois special.
Now, our shared responsibility is to live that story every day as we work to build the future that we want to share. I look forward to supporting and collaborating with you to elevate our voice, broaden our impact and propel Illinois forward.
Sincerely,
Charles L. Isbell, Jr.
Chancellor
Training Opportunities
Need more in-depth guidance on building the Illinois brand? Check out these resources.
Getting Started
Not sure where to start? Check out the brand checklist, or choose a topic below.
Messaging
Applying the Brand
Need More Help?
We’d love to speak with you! Send us a request outlining what your unit needs specific help with, and we’ll put you in touch with the individuals who can help.