The Power of a Unified Brand

A Word from Chancellor Robert J. Jones

For more than 150 years, the University of Illinois Urbana-Champaign has unlocked the power within people to change the world. Asking difficult questions has led to achievements, ideas and inventions others said weren’t possible. And we’ve never stopped pursuing the impossible. We’ve set ambitious goals that can be achieved only by working together — and that extends to the way we communicate who we are. It is critical that we speak with a unified and consistent voice in all of our messaging and communications. A unified brand elevates us all, showcases our unique university personality and responsibly stewards our resources.

I appreciate your careful efforts to follow these university brand standards and for reaching out to Strategic Communications and Marketing with any questions about their correct use. Thank you for helping us speak in a loud, clear and unified voice that lets the world know what it means to be part of the Illinois family.


Robert J. Jones


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